Meet goodpepper

Leadership

Leadership

Julie Smith

Julie Smith

Julie Smith

Julie is a dynamic and accomplished strategy, marketing, and product executive. She brings a deep expertise in understanding the customer combined with a strong bias for action and the ability to build support, momentum, and alignment across teams.

 

She has worked with top consumer brands, retailers, tech companies and start-ups to create meaningful products and experiences for consumers/users and employees that drive engagement and loyalty. She has proven experience determining market-fit and the ability to adapt to the changing needs of consumers and marketplace. Julie has crafted the shared vision and executable strategies at some of the most recognizable brands. She has experience engaging boards of directors, executives, and extended corporate and field teams through simple yet compelling storytelling.

 

Julie’s research and speaking focuses on understanding how consumers’ and employees’ behavior and needs are shifting, how generational differences and behaviors influence these shifts, and what companies need to do to innovate and change to meet the moment.

 

As a people leader, Julie has built high performance teams with collaborative and supportive cultures. She focuses on supporting the individuals ensuring all voices and expertise are valued.

 

Select clients and past companies include: Starbucks, Nike, Costco, Albertsons, Nordstrom, Columbia Sportswear, Guitar Center, Taco Bell, Pizza Hut, Whataburger, Avvo, Infospace, and IBM.

Julie is a dynamic and accomplished strategy, marketing, and product executive. With over 25 years experience, she brings a deep expertise in understanding the customer combined with a strong bias for action and the ability to build support, momentum, and alignment across teams.

 

She has worked with top consumer brands, retailers, tech companies and start-ups to create meaningful products and experiences for consumers/users and employees that drive engagement and loyalty. She has proven experience determining market-fit and the ability to adapt to the changing needs of consumers and marketplace. Julie has crafted the shared vision and executable strategies at some of the most recognizable brands. She has experience engaging boards of directors, executives, and extended corporate and field teams through simple yet compelling storytelling.

 

Julie’s research and speaking focuses on understanding how consumers’ and employees’ behavior and needs are shifting and what companies need to do to innovate and change to meet the moment.

 

As a people leader, Julie has built high performance teams with collaborative and supportive cultures. She focuses on supporting the individuals ensuring all voices and expertise are valued.

 

Select clients and past companies include: Starbucks, Nike, Costco, Albertsons, Nordstrom, Columbia Sportswear, Guitar Center, Taco Bell, Pizza Hut, Whataburger, Avvo, Infospace, and IBM.